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Successful Direct Marketing Methods, Seventh Edition


Successful Direct Marketing Methods, Seventh Edition

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    Available in PDF Format | Successful Direct Marketing Methods, Seventh Edition.pdf | Unknown
    Bob Stone, Ron Jacobs
With more than 250,000 copies sold, the classic text on direct marketing is now even better! This thoroughly revised edition of Successful Direct Marketing Methods --the "bible" of direct marketing-- includes expanded material on the Internet and other digital media and brand new information on E-business (including E-communications, banners, buttons, E-mail, permission marketing). Also includes E-commerce (online merchandising and usability and navigation of websites) and E-services (online customer service, live operators, online chats, linking with call centers): up-to-the minute coverage of database marketing including data mining and online databases: expanded coverage of consumer privacy issues: new information on customer relationship marketing and teleservices-- and more! Completely rewritten and modernized from the last edition to include cutting-edge information on the latest E-tools available to direct marketers Now includes real-life business case studies from well known companies like Ford Motor Company, Dell Computer, NutraSweet, and more!   
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  • Pdf

*An electronic version of a printed book that can be read on a computer or handheld device designed specifically for this purpose.

Formats for this Ebook

Required Software Any PDF Reader, Apple Preview
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch.
# of Devices Unlimited
Flowing Text / Pages Pages
Printable? Yes

Book details

  • PDF | 608 pages
  • Bob Stone, Ron Jacobs
  • McGraw-Hill
  • Unknown
  • 2
  • Business Money
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